After having created two taverns with names inspired in the postal codes of their implementation areas - 2780 Taberna (2780 Tavern) and 1300 Taberna (1300 Tavern) - the new goal consisted in the creation of a gourmet store with a tasting zone dedicated to the promotion of 100% Portuguese products from various local producers. Mola responded to this challenge with a question: if Portugal had a postal code, which would it be? The year of the foundation of Portugal led us to the creation of Mercado 1143 (Market 1143), a brand that is at the same time a coat of arms and a timeless seal of warranty. Linked to the popular tone of communication suitable to those who usually frequent taverns and markets. And with tasty stories of Portuguese products and producers to tell, which are stories of Portugal